As China's economy enters the new normal, the rise of the Internet and the decline of the macro economic environment make it more and more difficult for traditional enterprises to do business. The three current situations of overcapacity, rising costs and market downturn converge into a cold current that sweeps the entire aluminum alloy door and window industry. At present, facing the severe market situation, aluminum alloy door and window enterprises can no longer be like frogs in warm water. It is time to take some measures to improve their ability and level to respond to the market.

Stabilize key customers

Core key customers refer to the type of customers that have significant strategic significance for the profit and development of the enterprise. Key customers bear a large amount of sales revenue and are the main profit contributors of the company. During the period of market contraction, aluminum alloy door and window brands need to formulate strategic directions from a long-term perspective, attach importance to core key customers, and implement strategic alliances with them to stabilize core key customers and prevent their loss. As we have just stepped into the threshold of the 13th Five Year Plan, the curtain of a supply side structural reform battle has begun. As one end of the supply side, aluminum alloy door and window enterprises should focus on the reform of basic goods required for social development in production, stabilize key customers, and develop new customers.

Optimize organizational structure

Many aluminum alloy door and window enterprises have unreasonable or chaotic internal organizational structure designs, which require a lengthy signing process of seven or eight leaders for over a week from grassroots signing to document issuance. The inefficient organizational structure will be at a disadvantage in future competition. The brand of aluminum alloy doors and windows can start from the optimization of the organizational model and mechanism, combine the needs of the company's strategic transformation and business development, consider the organizational development model in the Internet era and the characteristics of the enterprise's employee group, establish an appropriate organizational model and mechanism, and form an operational and practical reform promotion and implementation plan to effectively promote the enterprise's organizational change. Establish a new organizational model and operating mechanism that adapt to the Internet era and corporate strategic transformation.

Optimize product structure

For aluminum alloy door and window brands, environmental protection concepts have been deeply rooted in various aspects of the enterprise organization, raw materials, product production, and market operation of first tier door and window factory brands. As an indispensable product in people's production and life, achieving low-carbon in door and window factories is not only what buyers hope for in a green and environmentally friendly life, but also a better opportunity for businesses to dig gold. Therefore, facing the future trend of low-carbon development, many door and window factories have begun to seize new development opportunities on the low-carbon road, committed to developing low-carbon products with low pollution and high environmental protection, in order to promote new processes in the door and window factory industry The development of new materials and technologies. Under market pressure, it is better to strive for inventory than to optimize products, move forward with light equipment, and the probability of survival will be higher.

The economic situation in the third quarter of 2016 may become even more severe, and aluminum alloy door and window brands with low added value and weak competitiveness will have no way to escape if they do not seize the last chance of growth. If aluminum alloy door and window brands take immediate action, they may still be able to seize the last glimmer of vitality and seize the opportunity to transform. It is still not too late.